Movies have been using numbers in their titles for over a century, but their impact on box office success and audience perception is more complicated than it seems.

From streaming upheavals to AI-driven production, these interconnected shifts define where the business of film is headed, and the opportunities (and challenges) they present.

I analysed 72,000 movies to find out how often characters say "I love you" and what happens next. The results reveal how films express love, when they say it, and how characters respond.