Lately I’ve been coming across quite a few abandoned blogs with a note along the lines of “Moved to Substack.”
That’s all well and good but when you do that you no longer own your platform (and IMO lose a bit of character that makes you different).
There’s nothing wrong with utilizing Substack (I certainly see the appeal) but why not keep your blog alive as your central home at the same time?
It’s your unique calling card on the web — a more permanent record of who (and why, how, etc.) you are.
Set up a way for your blog to slurp your new Substack posts (i.e. on WordPress you can use an RSS aggregator plugin to pull in your Substack RSS feed) so they’re automatically archived on your own domain.
Use your blog for other things too — a bio page, now page, etc. and of course a blogroll of your favorite blogs. Make it a Central Square of You with signposts to your other presences on Substack and social media.
That way you’re covered if Substack ever changes or goes out of business or you get tired of it. Your Home Sweet Home is still there because it’s truly and only yours.
On a related note, when I browse from someone’s blog over to their Substack it feels like going from a sweet little neighborhood into a staid corporate park. A little piece of joy dies in me when that happens because it’s another reminder of the corporatization of the web.
Blogs just have a different, personal vibe to ’em and it’s a reminder of why they’re so cool.
Substack: Visiting someone’s office. Blogs: Hanging out on a friend’s porch.